About
Highly accomplished Marketing and Growth Executive with over 20 years of experience driving brand equity, market positioning, and business expansion through strategic planning and data-driven initiatives. Proven leader in developing and executing global marketing strategies, optimizing sales processes, and leading multidisciplinary teams across diverse industries including LegalTech, Gaming, and Financial Services. Adept at leveraging technology and analytics to achieve measurable growth and enhance customer engagement.
Work
AML GROUP
|Communication and Marketing Superintendent
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Summary
Led comprehensive communication and marketing strategies for AML Group, overseeing brand management and organizational restructuring to optimize processes and define key responsibilities.
Highlights
Managed brand reputation and outsourcing strategies for AML Group, ensuring consistent messaging and market positioning across all operations.
Defined and executed global marketing strategies, driving brand strengthening initiatives and aligning communication efforts across diverse business units.
Developed and implemented overarching business strategies, contributing to organizational growth and market expansion.
Spearheaded a 360-degree organizational restructuring, optimizing processes and clearly defining roles and responsibilities to enhance operational efficiency and team performance.
Dura Software
|Head de Growth & Sales
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Summary
Spearheaded growth and sales initiatives for Dura Software's LegalTech brands in Brazil, optimizing sales processes and leading cross-functional teams to drive business expansion.
Highlights
Managed the portfolio of LegalTech brands in Brazil, overseeing performance, SEO, Inbound, CRM, Data Marketing, and Commercial teams to drive market leadership.
Implemented strategic growth initiatives, optimizing sales processes to significantly boost business development and market penetration.
Developed and refined strategic growth processes, ensuring alignment with overall business objectives and maximizing revenue generation.
Led key initiatives across the entire marketing and sales funnel, from lead generation to conversion, enhancing overall pipeline efficiency and conversion rates.
Suprema Gaming & Co.
|Global Marketing Manager
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Summary
Directed global marketing initiatives for Suprema Gaming & Co., defining strategic communication and digital marketing plans across Brazil, Latin America, US, and Europe.
Highlights
Orchestrated all global marketing initiatives for Suprema Group brands, formulating strategic communication and digital marketing plans for key markets including Brazil, Latin America, USA, and Europe.
Led the strategic restructuring of the marketing department, directly managing a multidisciplinary team responsible for Media, Analytics, CRM, SEO/SEM, Social, and Paid Traffic, enhancing departmental efficiency and campaign performance.
Grupo MAPS S.A.
|Product Marketing Manager
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Summary
Managed product marketing and brand positioning strategies for Grupo MAPS, including its international unit, and optimized digital campaigns to enhance key performance indicators.
Highlights
Directed product marketing and brand positioning strategies for Grupo MAPS and MAPS Financial, including the international unit in Manhattan, NY, driving market presence and product adoption.
Managed digital campaigns across Google Ads, LinkedIn Ads, and Instagram Ads, optimizing inbound strategies to significantly improve key performance indicators (KPIs) such as conversion rates and customer acquisition costs.
Developed and executed comprehensive Go-To-Market strategies, encompassing content development, customer relationship management, and sales force enablement to accelerate product launch success and market penetration.
Instituto de Pesos e Medidas de São Paulo
|Marketing Coordinator
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Summary
Coordinated marketing and institutional relations for a public institute, enhancing public image and stakeholder engagement.
Highlights
Managed public relations and communication strategies, fostering positive relationships with government bodies and industry partners.
Developed and implemented marketing campaigns to raise awareness of the institute's services and regulatory standards, increasing public engagement.
Organized events and public outreach programs, significantly increasing community engagement and educational impact for key initiatives.
Concremat Engenharia e Tecnologia
|Communication and Marketing Coordinator
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Summary
Led senior communication and marketing efforts for an engineering and technology firm, driving brand visibility and strategic messaging.
Highlights
Managed communication strategies for key engineering projects, ensuring consistent messaging and brand alignment across all platforms.
Developed and executed marketing campaigns targeting B2B clients in the engineering and technology sectors, contributing to lead generation.
Coordinated internal and external communications, enhancing corporate image and stakeholder relations through effective content dissemination.
TÜV SÜD America
|Marketing Coordinator
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Summary
Coordinated marketing activities for TÜV SÜD America, supporting brand presence and market outreach.
Highlights
Assisted in the development and execution of marketing plans for various service lines within the American market, supporting regional growth objectives.
Managed marketing collateral creation and distribution, ensuring brand consistency and adherence to global guidelines.
Supported lead generation activities and market research initiatives to identify new business opportunities and inform strategic planning.
Education
Universidade de São Paulo (USP)
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Master Business Administration (MBA)
Marketing
Ohio University
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Executive Education
Strategic Marketing Management
Universidade Anhembi Morumbi
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Graduation
Comunicação Social
Languages
English
Portuguese
Certificates
Advanced English
Issued By
INTERLANGUES LANGUAGE SCHOOL
Business English & Business Communication
Issued By
Ohio University
Skills
Team Management
Gerenciamento de equipes, Leadership, Multidisciplinary Team Leadership.
Strategic Planning
Planejamento Estratégico, Business Strategy Development, Go-To-Market Strategy.
Brand Management
Brand Reputation, Brand Positioning, Brand Strengthening.
Digital Marketing
Performance Marketing, SEO, SEM, Inbound Marketing, Social Media, Paid Traffic, Google Ads, LinkedIn Ads, Instagram Ads.
CRM
Customer Relationship Management, Data Marketing.
Sales & Growth Strategy
Growth Strategy, Sales Process Optimization, Commercial Strategy, Marketing & Sales Funnel.
Product Marketing
Product Positioning, Product Adoption.
Relationship Management
Relacionamento, Stakeholder Engagement, Institutional Relations.
Negotiation
Negociações de alto nível, High-level Negotiations.
Organizational Development
Organizational Restructuring, Process Optimization, Role Definition.