Marcelo Firmiano

Managed brand reputation and outsourcing strategies for AML Group, ensuring consistent messaging and market positioning across all operations.

Defined and executed global marketing strategies, driving brand strengthening initiatives and aligning communication efforts across diverse business units.

Developed and implemented overarching business strategies, contributing to organizational growth and market expansion.

Spearheaded a 360-degree organizational restructuring, optimizing processes and clearly defining roles and responsibilities to enhance operational efficiency and team performance.

Managed the portfolio of LegalTech brands in Brazil, overseeing performance, SEO, Inbound, CRM, Data Marketing, and Commercial teams to drive market leadership.

Implemented strategic growth initiatives, optimizing sales processes to significantly boost business development and market penetration.

Developed and refined strategic growth processes, ensuring alignment with overall business objectives and maximizing revenue generation.

Led key initiatives across the entire marketing and sales funnel, from lead generation to conversion, enhancing overall pipeline efficiency and conversion rates.

Orchestrated all global marketing initiatives for Suprema Group brands, formulating strategic communication and digital marketing plans for key markets including Brazil, Latin America, USA, and Europe.

Led the strategic restructuring of the marketing department, directly managing a multidisciplinary team responsible for Media, Analytics, CRM, SEO/SEM, Social, and Paid Traffic, enhancing departmental efficiency and campaign performance.

Directed product marketing and brand positioning strategies for Grupo MAPS and MAPS Financial, including the international unit in Manhattan, NY, driving market presence and product adoption.

Managed digital campaigns across Google Ads, LinkedIn Ads, and Instagram Ads, optimizing inbound strategies to significantly improve key performance indicators (KPIs) such as conversion rates and customer acquisition costs.

Developed and executed comprehensive Go-To-Market strategies, encompassing content development, customer relationship management, and sales force enablement to accelerate product launch success and market penetration.

Managed public relations and communication strategies, fostering positive relationships with government bodies and industry partners.

Developed and implemented marketing campaigns to raise awareness of the institute's services and regulatory standards, increasing public engagement.

Organized events and public outreach programs, significantly increasing community engagement and educational impact for key initiatives.

Managed communication strategies for key engineering projects, ensuring consistent messaging and brand alignment across all platforms.

Developed and executed marketing campaigns targeting B2B clients in the engineering and technology sectors, contributing to lead generation.

Coordinated internal and external communications, enhancing corporate image and stakeholder relations through effective content dissemination.

Assisted in the development and execution of marketing plans for various service lines within the American market, supporting regional growth objectives.

Managed marketing collateral creation and distribution, ensuring brand consistency and adherence to global guidelines.

Supported lead generation activities and market research initiatives to identify new business opportunities and inform strategic planning.